JPExpert — GoHighLevel Systems Specialist
John Paul Colita · GoHighLevel Specialist

I help agencies and service businesses run on GoHighLevel without the backend falling apart.

From workflows and funnels to A2P compliance, I set up and fix the systems your business runs on — so leads get followed up, bookings don't fall through, and nothing quietly breaks in the background.

View the work → Hire me on Upwork
13+ GoHighLevel Accounts Worked On GoHighLevel Specialist CRM, Automation & A2P Specialist Philippines-Based · Serving US Businesses
// what a project actually looks like
Audit
the account
Rebuild
workflows
Wire up
funnels & forms
A2P &
compliance
Hand off,
documented
About

I'm JP — a GoHighLevel specialist based in the Philippines, working with agencies and service businesses across the US.

Most projects start the same way. A GoHighLevel account has grown messy over time — dead triggers, half-built automations, a snapshot nobody finished cleaning up.

My job is to go in, figure out what's actually happening, and rebuild it so it holds.

Clean structure. Triggers that fire. A system your team can actually use — that's the bar I hold every project to.

Workflows & Automations Funnels & Landing Pages Pipelines & Calendars Snapshot Cleanup A2P Compliance Tags & Custom Fields Forms & Surveys Trigger Troubleshooting
JP - JPExpert
13+
GoHighLevel accounts set up, cleaned up, or managed — including one 12-account agency
100%
Projects delivered through Upwork
5★
Client rating on Upwork
Services

What I handle inside a GHL account.

Most projects touch several of these at once — a "quick automation fix" usually surfaces a cleanup job underneath it.

CRM Setup & Cleanup

Pipelines, tags, and custom fields structured so your data still makes sense six months from now.

Workflows & Automations

Automations that actually fire — follow-ups, internal alerts, lifecycle triggers — built or repaired.

Funnels & Landing Pages

Conversion-focused funnels: hero structure, checkout flow, mobile responsiveness, clear offers.

Calendars & Booking

Booking flows built around how your business actually schedules, not the GHL default.

A2P & SMS Compliance

Opt-in language, consent capture, phone field placement, privacy pages — compliant from the start.

Snapshot Imports & Backend Audits

A full audit of a messy account, mapped out and rebuilt into something your team can maintain.

Selected Work

Projects I've built and fixed inside GoHighLevel.

A closer look at the accounts I've built, cleaned up, and maintained — from single-client engagements to a full agency roster.

IT Startup

IT Wizard

Problem
A startup IT company with no GoHighLevel account structure in place — no funnels, no automations, no compliant SMS setup.
What I built
Built the account from the ground up — funnels, workflows, calendars, and full A2P compliance — configured around how the business actually sells.
Full setupFunnelsWorkflowsCalendarsA2P
Marketing Agency · 12 Accounts Managed

Rollers Media (Zack Roller's Agency)

Engagement
Long-running Upwork engagement as the GHL specialist behind Zack's agency — every sub-account under Rollers Media runs through me, from funnel builds to A2P compliance to backend cleanup.
Landing pages
Designed and built the landing page structure for the dirt-work and construction clients, then configured, branded, and customized it individually for Saft Underground, Delta Earthworks, Earthside Dirty Work, and GCP Engineering.
AccountScope
Rollers Media (main account) TroubleshootingBranded email campaigns
Profit With Detailing Funnel rebuild2-step checkoutChatbotMobile UXCTA optimization
JS Pro Services Snapshot cleanupPipelinesFollow-up campaignsInternal alerts
NWA Lawn & Order A2P complianceConsent captureLegal pages
B5B Services AutomationA2PCalendarsPipeline
RCR Construction AutomationA2PCalendarsPipeline
Viking HD AutomationA2PCalendarsPipeline
Prime Automotive Co A2P
Saft Underground Landing page designAutomation
Delta Earthworks Landing page customizationAutomation
Earthside Dirty Work Landing page customizationAutomation
GCP Engineering Landing page customizationAutomation
Coaching Industry · Outsourced GHL Support

BrandU Academy (Glenda Boone)

Brought on as the outsourced GoHighLevel specialist behind Glenda's coaching business, BrandU Academy. When one of her clients needs work done inside their GoHighLevel sub-account, it's routed directly to me — covering setup, configuration, and troubleshooting as requests come in.
← Back to home
Portfolio · Workflows

Workflow & Automation Projects

Automations built to run leads through follow-up, alerts, and lifecycle stages without manual work. Click any project to see the full breakdown.

GrowthForge lead segmentation workflow
Demo Build · Lead Gen Agency

GrowthForge Marketing — Lead Segmentation & Nurture

Goal
Segment incoming leads by reported monthly revenue and route each tier into a tailored nurture sequence.
Built
  • Form submission trigger with tagging
  • Internal notification to the team
  • Pipeline opportunity creation
  • Revenue-based 5-tier branching (Under $10k to $100k+)
  • Tier-specific nurture emails
  • Reply-vs-timeout branching with Go To loops
GoHighLevelWorkflowsPipelinesTags
Click to see all screenshots →
Discovery Call Outcome Router workflow
Demo Build · Sales Pipeline

Discovery Call Outcome Router

Goal
After a discovery call, automatically route the contact based on the call outcome into the right follow-up track.
Built
  • “Call Completed” tag trigger with condition branching
  • 5 outcome branches: Closed Won, Interested, Needs Follow-up, Not a Fit, No Show
  • Per-branch tagging, pipeline moves, and internal notifications
  • Tailored email/SMS sequences per outcome
  • Onboarding flow for closed deals
  • Reschedule SMS for no-shows
GoHighLevelWorkflowsPipelinesTagsSMS
Click to see all screenshots →
Client Onboarding Automation workflow
Demo Build · Client Lifecycle

Client Onboarding Automation

Goal
Automate the full client onboarding process from Closed Won through five milestones to active client status.
Built
  • Opportunity status change trigger (Closed Won)
  • 5 sequential milestone gates: contract, invoice, documents, team, kickoff call
  • Per-milestone reminder emails/SMS with wait + reply/timeout branching
  • Internal team notifications at every stage
  • Post-onboarding engagement monitoring
  • Re-engagement escalation for unresponsive clients
GoHighLevelWorkflowsPipelinesCalendarsTags
Click to see all screenshots →
← Back to home
Portfolio · Funnels

Funnel & Landing Page Projects

Live demo funnels I built from scratch to show range across industries — click through and see the actual pages, not just screenshots. (Client funnels for Rollers Media and IT Wizard are covered separately in the case studies on the homepage, since those stay private to the client.)

FadeCraft barbershop funnel View Live Funnel →
Demo Build · Local Service (Barbershop)

FadeCraft — Booking Funnel

Goal
Turn local barbershop visitors into booked appointments without the back-and-forth.
Built
  • Hero section with booking CTA
  • Services & pricing menu
  • Photo gallery of the space
  • Client testimonial section
  • FAQ section
  • Mobile-responsive layout
GoHighLevel Funnels Calendars
Michael Porter consulting funnel View Live Funnel →
Demo Build · Business Consulting

Michael Porter — Strategy Call Funnel

Goal
Get founders and business owners to book a private strategy call.
Built
  • Problem-focused hero
  • Bottleneck breakdown section
  • 3-step process explainer
  • Stats/results section
  • Credibility section (experience, industries)
  • FAQ + booking CTA
GoHighLevel Funnels Calendars
Radiance Aesthetics med spa funnel View Live Funnel →
Demo Build · Med Spa / Aesthetics

Radiance Aesthetics — Consultation Funnel

Goal
Convert visitors into booked complimentary consultations for injectables and skin treatments.
Built
  • Emotion-led hero
  • Problem/agitation section
  • "What's included" checklist
  • Services menu
  • Testimonials
  • FAQ + consultation booking CTA
GoHighLevel Funnels Calendars
Apex Roofing hero section View Live Funnel →
Demo Build · Home Services (Roofing)

Apex Roofing — Free Inspection Funnel

Goal
Generate free roof inspection leads for homeowners before small damage becomes expensive.
Built
  • Urgency-driven hero
  • Problem/agitation section
  • Trust & benefits section
  • Photo proof gallery
  • Review count callout
  • FAQ + scarcity-driven closing CTA
GoHighLevel Funnels Forms
Elevate Realty hero section View Live Funnel →
Demo Build · Real Estate (Agent Recruiting)

Elevate Realty — Agent Recruitment Funnel

Goal
Recruit real estate agents to join a brokerage by highlighting commission splits, leads, and support.
Built
  • Recruitment-focused hero
  • Benefits grid
  • Agent testimonials
  • Systems breakdown
  • FAQ + application CTA
GoHighLevel Funnels Forms
GrowthForge Marketing hero section View Live Funnel →
Demo Build · Marketing Agency (Lead Gen)

GrowthForge Marketing — Lead Magnet Funnel

Goal
Get service businesses to download a free lead-generation blueprint in exchange for their contact details.
Built
  • Lead magnet hero
  • Problem section
  • "What's inside" checklist
  • Testimonials
  • Multi-field opt-in form
  • FAQ section
GoHighLevel Funnels Forms
PrimeNest hero section View Live Funnel →
Demo Build · Real Estate (Home Buyer Leads)

PrimeNest — Home Buying Guide Funnel

Goal
Capture home-buyer leads in Cebu City by offering a free home-buying guide.
Built
  • Lead magnet hero
  • Problem/education section
  • "What's inside" checklist
  • Testimonials
  • FAQ
  • Contact & location section
GoHighLevel Funnels Forms
Coaching by Trinity hero section View Live Funnel →
Demo Build · Coaching (High-Ticket Program)

Coaching by Trinity — Application Funnel

Goal
Get coaches and consultants to apply for a high-ticket client acquisition program.
Built
  • Problem-agitation hero
  • Consequences section
  • Program inclusions checklist
  • Testimonials
  • FAQ + application CTA
GoHighLevel Funnels Forms
RepHaus hero section View Live Funnel →
Demo Build · Fitness / Coaching Membership

RepHaus — Membership Funnel

Goal
Convert visitors into paid fitness coaching membership sign-ups.
Built
  • Bold hero with stats bar
  • "Why most people fail" section
  • Program/system breakdown
  • Pricing tier
  • FAQ
  • Persistent join CTA
GoHighLevel Funnels Forms
What clients say
★★★★★

"It's been great working with John, as a business owner with 7 businesses, I rely on people to do their job without micromanaging them, and John has proven to me that he is a valuable asset to my business, not just another employee. He cares, he pays attention, brings me concerns, and solves them.

I highly recommend John for any projects you have, and my goal is to keep him so busy that he doesn't have to work with anyone else haha! But really, if you need him, he's there and very proficient at what he does. Thank you John."

Zack Roller
Owner, Rollers Media — 12 Sub-Accounts Managed
May 17, 2026
★ 5.0 on Upwork
Ready when you are

If your GoHighLevel account needs someone who actually knows the backend, let's talk.

Tell me what's broken, or what you're trying to build. I'll give you a straight answer on what it takes — no upsell, no fluff.

Book a Discovery Call → Message me on Upwork
JPExpert © 2026
Based in the Philippines · Working with US-based businesses